Journal of Ecophysiology and Occupational Health

Soma Muzafari ¹, Soran Mowlaie ², Kamyar Bahmani ¹

Affiliations
1 Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, IR
2 Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, IR

Abstract

The purpose of this paper is to examine the relationship between Materialism and Financial Risk and with the mediating role of propensity toward indebtedness and emotions So 102 private banks customers in sanandaj were selected with stratified Sampling by using kocran’s formula after collecting 30 primary questionnaire and calculating final sample number. This study is an applied research and the method is correlational research component and the data collection method was a quantitative research. Measurement tools are standard questionnaire. First Face validity confirmed by related professors of university and then the content validity confirmed by CFA test and PLS software. Pearson correlation tests and SEM were used to test hypothesis relationships. Results show that there is a meaningful negative relationship between Materialism and propensity toward indebtedness and also positive relationship between propensity toward indebtedness and emotions and also propensity toward indebtedness and Financial Risk.

Keywords

Banks Customers, Emotions, Financial Risk, Materialism, Propensity toward Indebtedness.

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Samira Taheri ¹, Mohammad Reza Moradi ², Mohammad Ali Manafzadeh ¹, Esmail Ghaderi ³, Soran Mowlaie ⁴

Affiliations
1 PhD Student of Marketing Management, Department of Management, Sanandaj Branch, Islamic Azad University, Tehran, IR
2 PhD Student of Marketing Management, Department of Management, Sanandaj Branch, Islamic Azad University, Kermanshah, IR
3 PhD Student of Marketing Management, Department of Management, Sanandaj Branch, Islamic Azad University, Isfahan, IR
4 PhD Student of Marketing Management, Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, IR

Abstract

Nowadays, due to competition among organizations and companies in order earn more benefits; it has become particularly significant to dominate the existing resources. One of the strategic decisions in the market is market entry mode. Choosing a suitable competitive strategy depends on the company's decision to enter the market before or after its rivals. The present study was carried out in order to examine the relationship among the variables of market entry modes and organizational design in hospitability industry. Regarding its objectives, the present research was an applied study, and in terms of collecting the required data, it was descriptive. The statistical population included all of the 127 hotels located in Tehran Province. Krejcie and Morgan Decision Making Model were utilized in order to determine the sample size as 96 individuals. The results of the present study indicated that all market entry modes (ownership, contract, and franchising) had a positive significant effect on organizational design. In fact, survival and growth of the company depends on successful entry of hotel to the market.

Keywords

Hotel, Market Entry Modes, Organizational Design, Tehran Province.

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Esmail Ghaderi ¹, Samira Taheri ², Mohammad Reza Moradi ³, Mohammad Ali Manafzadeh ⁴, Soran Mowlaie ⁵

Affiliations
1 Ph.D. Candidate in Marketing Management, Department of Management, Sanandaj Branch, Islamic Azad University, Isfahan, IR
2 Ph.D. Student of Marketing Management, Department of Management, Sanandaj Branch, Islamic Azad University, Tehran, IR
3 Ph.D. Candidate in Marketing Management, Department of Management, Sanandaj Branch, Islamic Azad University, Kermanshah, IR
4 Ph.D. Candidate in Marketing Management, Department of Management, Sanandaj Branch, Islamic Azad University, Tehran, Iran, IR
5 Ph.D. Candidate in Marketing Management, Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, IR

Abstract

The present research has been designed and implemented to investigate the relationship between sales strategies and the development of new products in insurance companies in Isfahan. From the perspective of the method, this study is a descriptive study of the type of correlation, in terms of purpose, applied; in terms of collecting information, surveying is a time-cross-sectional one. The statistical population of this study includes 17 active insurance workers in Isfahan city. Reliability of the questionnaire was calculated by Cronbach's alpha for the sales strategy equal to 0.940 and for the development of new products was 0.768. The final findings of SPSS software showed a significant relationship between the development of new products and their dimensions (technology, management, marketing, and commercialization) with sales strategies in insurance companies, among which the commercialization dimension, had the highest correlation coefficient with sales strategies.

Keywords

Commercialization, Management, Marketing, New Product Development, Sales Strategy, Technology.

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Khabat Ahmadi ¹, Hadis Alipoor ², Serveh Hejrat ³, Saeed Delfani ⁴, Soran Mowlaie ⁵

Affiliations
1 Master in Business Administration, Financial Department, Islamic Azad University, Sanandaj, IR
2 Master in Executive Management, Strategic Oriention, Sanandaj Branch, Islamic Azad University, Ahvaz, IR
3 Ph.D. Candidate in Educational Psychology, Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, IR
4 Ph.D. Candidate in Marketing Management, Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, IR
5 Ph.D. Candidate in Marketing Management, Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, IR

Abstract

Social responsibility is one of the most important elements of the existential philosophy of organizations, so that the importance of observing it by organizations in comparison with other organizations can create a competitive advantage for them. In this paper, we try to examine the relationship of social responsibility with its four components (economic responsibilities, legal responsibilities, ethical responsibilities, and humanitarian responsibilities) with competitive advantage. This is an applied research and research method is descriptive of survey type and a questionnaire has been used to collect data. The statistical population of this research is the employees and clients of the National Bank of Sanandaj which were analyzed and analyzed using parametric statistical tests. The results of the research show that there is a positive and significant relationship between social responsibility and its components with competitive advantage, among which is the moral responsibility of the bank because it adheres to ethical principles and protects personal secrets and fair and non-discriminatory treatment with Its customers have the most relationship with a competitive advantage.

Keywords

Competitive Advantage, Government Banks, Sanandaj City, Social Responsibility.

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Hadis Alipoor ¹, Keyvan Ahmadi ², Salah Pouya ¹, Khabat Ahmadi ³, Soran Mowlaie ⁴

Affiliations
1 Master in Executive Management, Strategic Oriention, Sanandaj Branch, Islamic Azad University, Ahvaz, IR
2 Master in Strategic Planing, Director of the Office of Development Management, The Electricity Distribution Company of Kurdistan, IR
3 Master of Business Administration, Financial Department, Islamic Azad University, Sanandaj, IR
4 PhD Candidate in Marketing Management, Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, IR

Abstract

The success of any organization depends on its performance. Any organization, office, section, group, system, or institute has a responsibility andeach organization can be said that has been created to conduct the particular task. Performance is also an activity, which is both conducted to do that task and also the result of the activity, in fact performance is pure result of person’s attempt, affected and changed by his abilities and characteristics as well as his perception of the responsibility and other factors.This study aims to determine the effect of organizational structure (structural aspects) on employees’ job performance of a private hospital in Ahvaz. This research is applied in terms of goal, and based on the manner of collecting data; it is descriptive of correlation-survey type. Statistical population includes all employees in the mentioned hospital in June, 2016 as 589 people, in which sample volume was calculated as 239 employees using Cochran formula. Research tool is the Stefan Robbins questionnaire of 24 questions to measure organizational structure and Patterson questionnaire of 15 questions to evaluate job performance. To check the reliability of questionnaires, Cronbach’s alpha coefficient test was used, the value of which for organizational structure was obtained as 0.86 and for job performance as 0.81. To determine the validity, content validity was used. To analyze data, Pearson correlation coefficient, multi-variable regression and single-sample T, given data normalization, were used. The results indicate that organizational structure (structural aspects) has a significant negative effect on job performance of employees in a private hospital of Ahvaz. That means, as regulations and complexity in the level (vertical, horizontal, geographical), formality and organizational concentration is more, employees’ job performance reduces.

Keywords

Ahvaz, Hospitals, Job Performance, Organizational Structure.

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Soma Mozafari ¹, Soran Mowlaie ², Kamyar Bahmani ¹

Affiliations
1 MSc of Management, Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, IR
2 PhD student of Marketing Management, Young Researchers and Elite Club, Sanandaj Branch, IR

Abstract

The purpose of this paper is examination the relationship between Materialism and Financial Risk and with the mediating role of propensity toward indebtedness and emotions so 102 private banks customers in sanandaj selected with stratified sampling by using Kocran’s formula after collecting 30 primary questionnaire and calculating final sample number. This study is an applied research and the method is correlational research component and the data collection method was a quantitative research. Measurement tools are standard questionnaire. First Face validity confirmed by related professors of university and then the content validity confirmed by CFA test and PLS software. Pearson correlation tests and SEM were used to test hypothesis relationships. Results show that there is a meaningful negative relationship between Materialism and propensity toward indebtedness and also positive relationship between propensity toward indebtedness and emotions and also propensity toward indebtedness and Financial Risk.

Keywords

Banks Customers, Emotions, Financial Risk, Indebtedness, Materialism, Propensity Toward.

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Sina Aminosharieh ¹, Soran Mowlaie ²

Affiliations
1 Department of Management, Sanandaj Branch, Islamic Azad University, Bojnord, IR
2 Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, IR

Abstract

Impulse buying is a highly important aspect of customer behavior. It emerges as a dominant phenomenon in customer behavior and is a vital concept in the market. The aim of the present study is to examine the factors that affect impulse buying in cosmetics market. Regarding its aim, the present investigation was an applied study and in terms of its method and nature, it was a causal study. Cosmetics customers in Sanandaj were selected as the statistical population. Cochran sampling method was used to determine a study sample of 384 individuals. After 422 questionnaires were distributed, 396 were returned and considered as the basis for final analysis. The validity of the questionnaire was confirmed based on the experts’ opinions and confirmatory factor loadings and the obtained Cronbach’s alpha showed its appropriate reliability. Statistical equations were used as the statistical method, and data analysis was carried out using LISREL statistical software. The results of the present study showed that individual and situational factors affect the customers’ impulse buying. Among individual factors, the aspect of assets and financial wealth, and among situational factors, the aspect of the salesperson’s behavior had the most effect on impulse buying.

Keywords

Cosmetics, Sanandaj, Impulse Buying, Individual Factors, Situational Factors.

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